20 Years of Saxum
If I had let fear creep in, I would have never done it. In a singular moment in time, I made a choice and Saxum was born. I had dreamt about taking that step my entire life. Not necessarily starting...
View ArticleAll-Staff 2023 Rewind
Twice a year, our team spends a week together IRL at our OKC HQ office to connect, learn and work together outside of our computer screens. This All-Staff week was extra special as we celebrated 20...
View ArticleMy Intern-to-Full-Time Experience
I started at Saxum as a digital content intern during the fall semester of the second year into my Master’s program. After a semester as an intern, I was lucky enough to be asked back as a graduate...
View ArticleThe Role of Visuals in Advertising
People love compelling visuals. We put our favorite art on our walls, wear good-looking clothes and decorate our homes for special occasions. Persuasive advertising should utilize powerful copy and...
View Article2023 Social “Summer-y”
Back to school season may have just begun, but social media managers around the world have been hard at work all summer long. It was a wild few months for digital marketing overall, but social media...
View ArticleMy Fellow-to-Full-Time Experience
During my fellowship at Saxum, I learned meaningful lessons that have served me well during my transition into a full-time position. When I graduated from the University of Oklahoma, the culmination...
View ArticleSketches to Icons: Breaking Down Logo Creation
Logos wield an extraordinary power—the power to make us recognize, trust, and love a brand at a mere glance. But what goes into creating a logo that can leave such a mark in our minds? I’m peeling...
View ArticleUnderstanding Engagement Rate in 2024
In the dynamic industry of social media, change is the only constant. As platforms evolve and user behaviors shift, staying ahead of the curve is essential. Explore the latest in social media updates...
View ArticleMy Internship Experience at Saxum
My time as a Digital Content intern at Saxum went above and beyond my expectations. I started as a summer intern, but I was able to extend my internship into both fall and spring semesters. I grew...
View ArticleAdvice for Future Female Leaders
Women are increasingly emerging as powerful agents of change, breaking through barriers and reshaping industries. As we wrap up Women’s History Month in 2024, Saxum is proud to showcase the remarkable...
View ArticleIs TikTok Getting Banned?
President Biden signed a bill Wednesday, April 24, that could lead to a nationwide TikTok ban, escalating a massive threat to the company’s US operations. It was approved by the House on Saturday, and...
View Article20 Years of Saxum
If I had let fear creep in, I would have never done it. In a singular moment in time, I made a choice and Saxum was born. I had dreamt about taking that step my entire life. Not necessarily starting...
View ArticleWhy B2B Companies Need to Embrace Influencer Marketing
In an era where authenticity reigns supreme, B2B companies are discovering a powerful ally in influencer marketing. B2B influencer marketing isn’t just a trend; it’s a fundamental shift in how...
View ArticleBuilding Consensus: Strategies for Effective Community Engagement
The importance of stakeholder engagement has never been more critical than it is today. For organizations dedicated to making a positive impact, designing with a community rather than for a community...
View ArticleThe Unchanging Pillars of Marketing in a Time of Constant Change
It’s easy to get caught up in the whirlwind of change. As the Executive Chairman of Saxum, I’ve been reflecting on Morgan Housel’s insightful book, Same as Ever, which emphasizes that more will stay...
View ArticleSaxum Welcomes New CEO, Peter Farrell
We are thrilled to announce that Peter Farrell has joined Saxum as our new CEO effective August 19th. This marks an exciting new chapter in our company’s history as we continue to evolve and grow to...
View ArticleAuthentic Storytelling in the Age of AI
Storytelling remains an unparalleled tool for brands to forge deep, emotional connections with their audiences, and the integration of AI in storytelling creates a new era of exciting opportunities....
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